Being a web designer, you need to make sure your designs are communicating as efficiently as possible. Therefore, it is important to work with all the design elements, color, contrast, typefaces, spacing, texture, content and other basic principles. Use everything wisely instead of just following a few trendy techniques. It is advised to arrange and prioritize design elements and text to help establish a focal point, providing readers an entry point, suggesting to and showing them where the most important information exists.