B2B businesses face cut throat competition and must do everything they can to increase brand awareness, enhance reputation, generate leads and improve sales figures. As can be imagined, this is easier said than done. But they have help in social media, a marketing channel that, if used well, can deliver sustainable long term results.

If you haven’t realized the potential of social media yet, a look at this infographic will tell you why the use of this medium must be optimized in 2015. The purpose of this infographic is to showcase the importance of social media for B2B businesses. It covers points like benefits of social media, top social media sites, types of content being used in social media and many more. There is absolutely no doubt that the facts and figures mentioned in this infographic will convince you that the potential of social media must be leveraged at all costs.