You should definitely get to know how autoresponders work and recognize their value to email marketing. Making autoresponders a part of your online communication strategy saves a huge amount of time and lets you better adapt your content to specific subscribers.

Like the name says, autoresponders are sent automatically, usually in response to subscriber actions. Depending on the kind of business, content and target market, autoresponders can help in different ways. Our infographic shows some of the many possibilities.

Automate your communication!

At the very beginning of your communication with new subscribers, you can send a message welcoming them to your newsletter. If you want to deliver some specific bit of information that might be useful to your subscribers, like instructions for how to use something, you can put together a whole series of welcoming messages to take users step by step through the process.

Autoresponders also let you better adapt the content of your message to the preferences of users, which supports sales and the lead nurturing process. Using reports to track things like which subscribers click on a particular link can help you to create new database segments. A follow-up message sent to that segment with an autoresponder can be very effective because it is suited to those in a particular point in the sales funnel.

Another advantage of using autoresponders is the enhanced ability to build a long-term relationship with recipients. Collect opinions about your product or service using email. Conduct surveys and learn about what you customers like and what they don’t. Your imagination is the only limitation to what you can do with autoresponders. FreshMail puts the tools in your hands – the rest is up to you!