Rapid mobile app development (RMAD) is the use of code-free programming tools to fasten the process of building applications for mobile platforms. RMAD offers business users the ability to quickly build and manage highly functional internal apps to deal with the particular business issues. Organizations can create both internal and customer facing apps by using this process. Rapid mobile application development is a system that is based on the concept that higher-quality products can be developed quickly through more convenient process. It encourages prototyping, reprocessing software components and less formality in communications between teams.