It is very easy to manufacture one of the best model and promote it but is very hard to build the entire portfolio in the competitive market like the UK.

When you enter into the most competitive markets around you, even you are one of the best auto makers across the globe, it is not that obvious that you will be able to win the race in that particular market. Yes, it is true that brands play a vital role in the success of any car manufacturer or even any business apart from cars. Same is the case in the UK market where almost all brands from across the globe are selling their vehicles, including the giant manufacturers like GM, VW, BMW, TOYOTA, and Ford.

But the success indeed not is based on the overall repute of the manufacturers and their business in the world. The UK market behaves differently and always set some surprises.

In order to study the overall brand positions on the UK market, read more.