What is customer experience and why does it matter?

Seventy-two percent of people will share a positive experience with 6 or more people. Thirteen percent of people will share a bad experience with 15 or more people. Stats like these are critical to understand the role customer experience plays in the success of our organization. This infographic provides 20 statistics from an article by Vala Afshar on the Huffington post that cites research from Esteban Kolsky, a top cx researcher. Check out the latest infographic from Unicom, a live answering service focused on high quality customer experience.