Public relations is probably one of the most underrated marketing tools. But, as some may not know, PR plays an important role in the success of businesses today – both big and small. If you have not included it yet in your marketing strategy, then you’re missing out on the opportunities to connect with a larger audience and establish a relationship with consumers.

Need further convincing? Here’s an infographic from M2Comms, a PR agency in the Philippines, that traces the history of PR and the role it has played in the success of the earliest figures of PR in the past. Read on.