Custom floor mats are more than branding tools. They serve the purpose of welcoming clients, giving them an indication that they are at the right place and promote your brand. If you have carpets throughout the building, these carpets become dust collectors.

Research has shown that vacuum cleaning only removes about ten percent of the dirt trapped in carpets. With a logo mat, a lot of the dirt is already collected in the small mat, which is easy to clean and thus reduces housekeeping time and costs. Research has also shown that the majority of customers, whether at an office building or a retail store, choose a shop because of its appearance. The mats help to keep the shops clean and improve the professional appearance of the shops. The entrance logo mat contributes significantly to the customer’s perception of the floor neatness and professionalism. With the largest portion of store maintenance costs attributed to cleaning, it makes sense to rather invest in mats, which will promote the brand and reduce the cleaning costs at the same time.
Companies need to make use of every possible branding opportunity. Logo mats serve the purpose well and show the customers that the company pays attention to detail.

Source: promomatting