We preach a few core tenants of successful PPC advertising on the AdHawk blog.

First, is setting clear goals for your paid advertising strategy and understanding how you will track performance against those goals. At a basic level, that means properly setting up conversion tracking to follow the KPIs specific to your business.

The next core tenant is having an organized account and campaign structure inside Google AdWords. It’s integral to start your AdWords efforts on the right foot, so we’ve created this chart to help you out.