Digital advertising spend in the United States is rapidly rising each year. Since 2019, digital ad spend has surpassed advertising spend in all traditional media categories combined. Political campaigns have now put digital engagement in the forefront of their marketing playbook because voter focal points have now turned online. Political campaign software is a huge draw for these organizations because of the ease of use in deploying digital assets and managing targeted voter interest. Online voter engagement is expected to continue to expand in the 2020 and 2024 elections cycles in the United States.

Source: Analyzing digital advertising spends in 2019