Measuring LTV is the first step for creating effective marketing strategies. The formula for calculating LTV depends on the marketing strategies employed but it is important to have an accurate measure so that you can determine the real status of your app.

Once measured, the next step is to enhance the customer value of your app by designing efficient digital marketing strategies that target high value customers to optimize the budget spend, while also focusing on converting the low value users to higher ratings.

In order to help app developers have a better insight in understanding their app’s success over time, here is an Infographic from Dot Com Infoway, explaining everything anyone needs to about the one single metric that can help determine an app’s present as well as future – the customer lifetime value or LTV.