Digital marketing has been at the forefront of all marketing activities in the world, and social media plays a key role in how it works.  Social media marketing makes use of social media forums like Facebook, Twitter, LinkedIn etc to an enterprises’ advantage. Several tools and methods are used to achieve a positive online presence in Social media which in turn drives Sales due to positive feedback from customers. There are several digital marketing consultancies who specialise solely on social media marketing. However, implementing improper tactics for social media promotions can have quite the negative impact on a company’s good will.  The attached infographic at gill solutions  attempts to explain the Do’s and Don’ts when implementing a social media campaign for a client’s advantage.  Following recommended steps and avoiding known mistakes can ensure that a social media campaign will have the desired results in the long run without wasting precious resources.