Bill Gates, the multi-billionaire owner of Microsoft, in 1996 stated on an essay that “content is king.” Gates knew that few decades later, the industry of technology and internet and will take over the world. On the modern time today, billions and billions of data and content are in the internet.

The internet has become a place for virtual content. Advertising, blogs, videos, information, social networking, and other content that people consume have been around for decades. Anyone can put content in the internet whether they are an individual with a personal computer or a mobile phone, or even businesses whether big or small.

If people want to search for a particular content or information in the internet, they use search engines. According to Technopedia, a search engine is a service that allows Internet users to search for content via the World Wide Web. A user enters keywords or key phrases into a search engine and receives a list of Web content results in the form of websites, images, videos or other online data.

Samples of search engines are Google, Yahoo, and Bing. Each of this search engines have their own algorithm on which search result will go at the top ranking of the search page. For starters, search results rank up because of keywords used on content, title of a webpage, links built within the page, and reputation of the webpage (how many sites have linked the page into theirs). This process is called Search Engine Optimization.

There are two trillion search queries in Google every single day. This means that if a business owner puts content about their business in the internet, they are more likely to be seen by potential customers. In fact, businesses with an online presence grow 40% faster than who do not.

A lot of business owners, even enterprise-level ones, do not consider having a strong search presence because they think that their product is offline presence is already enough, or believe that it’s a complicated process. If you think that enterprise SEO outsourcing can be bothersome, here are some of own tips and tricks that can surely help you wade this endeavor smoothly, as detailed in this infographic from Digital Marketing Philippines.