Sometimes even the best of us take logos for granted. We see them every single day online, on TV, on buildings and billboards, but how often do you think about all of the effort and planning it takes to create a professional logo?

This informative infographic breaks down all of the essential elements that a successful logo must have, from a unique and memorable concept to a color and shape that psychologically compels the audience. Whether you’re creating a logo from scratch and want some guidelines to get you started or just want to gain a greater appreciation for the work that logo designers do, this infographic’s got your back.

Via CompanyFolders