According to recent research, the average Internet user is likely to watch roughly 206 videos each month. Based on that statistic, it may not surprise you to read that almost seventy percent of marketers now incorporate video into their marketing campaigns.

In the following infographic, we’re making the case for video and including information that will convince you of how important developing and sharing video is to your overall content marketing efforts online. We’ll start by including a number of compelling statistics about the state of video today. Next, we’ll outline the evolution of video in marketing. Then we’ll shed light on the power of Google and YouTube. Finally, we’ll provide a few recommendations that will help you start making online videos that your audience will appreciate and want to share.