With the small business marketing industry moving so quickly, it’s hard to keep up with what’s happening and the magnitude of the shifts in spending, effectiveness and consumer behavior. But probably one of the biggest things for most people to understand about small businesses is how big the small business industry is and how it affects our country, states, cities, and individuals. For example: Current statistics suggest that small businesses are major players in the U.S. economy. Over 50% of the current working population in the United States works in a small business setting, as cited by Forbes. To find out how big small businesses truly are, take a look at the infographic.