Performance measurement and analysis are important in any business strategy. The same goes with SMS marketing campaigns. Metrics allow you to determine whether your campaign achieved your goals and targets.

By analyzing the key metrics relevant to your SMS blast and knowing the industry standards for every metric, you can discern which areas of your campaign need improvement and how you can improve them. Furthermore, you can adjust your targets to be more realistic and attainable for your campaign.

Check out our infographic to learn the 5 key metrics you need to measure when launching an SMS blast. Included are tips and fast facts that can help you boost your SMS performance.