Finds from a Nasdaq Corporate Solutions/KRC Research survey of chief communications officers (CCOs) highlight the convergence of PR and marketing, increased accountability, challenges with KPI inconsistency, and a lack of influence on measurement strategy.

Nasdaq Corporate Solutions conduct a survey of 101 CCOs at corporation in the United States, Canada and across Europe to understand how these communication leaders are using analytics to report effectiveness within their organizations.

Infographic source: business nasdaq