When it comes to website rankings, you already know there are a lot of ranking factors that Google uses. 

It’s widely believed that backlinks and quality content are the factors that contribute the most to improving your rankings. 

But what if I told you that there’s one other factor you’re not considering and most probably the reason why your website isn’t ranking.  Yes, backlinks and content are important SEO factors. But they should not be the first things you look at. Find out what this overlooked factor is below.

Source: website rankings