Customer advocacy is a specialized form of customer service where companies focus on what is best for their customers. In recent years especially, more and more businesses have started to recognize the importance of customer advocacy and have begun implementing strategies that focus more on the customer.

According to a recent survey, a word-of-mouth recommendation is the primary factor behind 20-50% of all purchasing decisions. Advocates tell twice as many people about the purchases they make. In the following infographic, we’re presenting a statistical argument for customer advocacy.

We’ll start by providing additional data and research that supports the recommendation that more businesses should be developing  customer advocacy programs. Next, we’ll also provide specific recommendations on how to develop a customer advocacy program for your business. Finally, we’ll shed light on how brands today are leveraging their advocates.