It’s probably common knowledge that a well-structured PPC campaign is a surefire way to an increased number of leads and sales for your business. A few slip-ups can, however, upend your entire campaign and cost you a lot of money. While it is true that there are a number of tools and services that can help marketers make the most of their campaigns, it’s always a good idea to keep a firm hold on the essentials of good PPC strategies.

In our infographic below we have listed out the top 5 common mistakes that marketers must avoid to prevent their PPC campaign from failing.