Videos for Each Stage of the Buyer’s Journey

People experience an inside journey before they finally decide to make a purchase. As a business visionary or Marketer, you should think about the various stages that customers experience before they choose a specific brand.

These stages are known as the Buyer’s journey. From the customers’ point of view, there is a huge measure of research included. To utilize these stages using video content, you’ll have to comprehend it yourself.

Stage 1: Awareness

Prospects have ended up being aware of an issue.

They still don’t have much information about the problem they have and are not set up to concentrate on a particular brand.

At this stage, the videos you make should educate the watcher about their problem.

Stage 2: Consideration

At this stage, prospects get some answers concerning the various brands available that may help the prospect deal with the issue they are standing up to.

Videos at this stage should be Engaging and important. For example, explainer videos.

Stage 3: Decision

The prospect is right now equipped towards choosing a particular brand.

Videos at this stage should assure the prospect that you have the best solution for the problem they are having and you are the most experienced and people love your services. For example, about us videos and testimonials.

Stage 4: Loyalty

Managing your client after the purchase or providing them with efficient and time mannerly customer support can change your customers into brand advocates. Videos at this stage ought to show the customers that you regard them. For example, thank you Videos.

A more detailed guide is available here, how to utilize videos for the buyer journey.