An entertaining infographic on what the future Google SEO algorithm updates will be, that never the less gives some handy tips on how to future proof your website for Google!

The Google Animals infographic is a prediction following the latest in a series of algorithmic updates from Google.  Since these updates it’s important to prioritize quality over quantity.  In particular our SEO advice as a result of each algorithm is shown below.

• Panda – Write engaging, in-depth content for your website, rather than thin content.
• Penguin – Focusing on building high authority links to your site from other relevant websites.
• Owl – Check the accuracy of your content carefully. The Owl update removes fake news from the search results.

There’s also an unlikely new update to Google’s Farm – RankBrain – an artificial intelligence robot that’s meandering among the animals, that tries to mimic how a human being would respond to each website.

Since Google RankBrain factors like how long people spend on your site, if they click to view other pages and if you have a low bounce rate have all become much more important – more important even than whether you use the keyword on the page!

This makes having an attractive design, writing interesting content and having a user-friendly web layout all now elements that will also benefit your SEO and rank with Google.